About
About Dan Shalev — B2B growth marketing for deep-tech and cybersecurity startups
About Me
I’m a full-stack growth marketer who scales marketing operations at B2B tech startups. I use agentic IDE tools and Figma to scope, build, and deploy functional web apps — TypeScript, JavaScript, Python, Postgres — and orchestrate marketing automation through n8n that eliminates manual workflows.
Experience
Head of Marketing — FalkorDB (Sept 2024–Present)
Built the startup’s complete website from scratch using Claude Code, Elementor, and WordPress — designing UX flow and implementing technical architecture without engineering resources — accelerating the go-to-market timeline by 8 weeks. Launched developer blog, YouTube channel, CRM, and Reddit/Discord communities that drove #1 GitHub Trending and 3,000+ stars within 12 months. Grew newsletter to 10,000 subscribers through technical content including developer webinars, video code walkthroughs, and community meetups. Used Agentic AI (Claude, Vercel v0) and n8n automation to independently build and deploy 3 functional tools and 15 automations that validated product features. Secured 20+ speaking opportunities at developer-oriented tech shows.
Head of Marketing — Filo Systems (Jan 2024–Sept 2024)
Built company website from scratch in WordPress, writing all copy and messaging. Crafted “drop-in replacement” GTM positioning that secured press interviews and a design partnership with a large data center. Executed LinkedIn and technical meetup strategy generating qualified meetings at roughly $150 cost per lead over 6 months.
Head of Marketing — Siklu mmWave (Feb 2022–Jan 2024)
Earned promotion to Head of Marketing within 6 months by reducing marketing stack costs and consolidating 6 freelancers to 2 headcount. Rebuilt email strategy through segmentation and A/B testing that increased open rate to 43%. Built SEO strategy capturing positions 1–6 for commercial-intent keywords.
Earlier Roles (2016–2022)
Founded a private-label eCommerce brand managing end-to-end operations. Designed pre-sales marketing tools for Johnson & Johnson and Novartis. Managed a ₪4M annual marketing budget for Sheba Medical Center’s medical tourism program.
Education
- MSc Management — Operations Management, NOVA School of Business and Economics, Portugal
- BA Communications & Media — Saint Joseph University, Macau
- Product Management Professional Course — Product Experts, Ramat Gan
Capabilities
- Development & Automation: Scope, build, and deploy lightweight production apps on Vercel using Agentic IDE tools. Orchestrate marketing automation through n8n.
- Growth Operations & Infrastructure: CRM (HubSpot), SEO/GEO (Semrush, Rivalflow, Spyfu, SurferSEO), PPC (LinkedIn, Google Ads), marketing automation (n8n, Make), outbound (Lemlist, Loops). Canva, Figma design.
- Startup Operations: Investor deck development, funding applications, acceleration program management (Intel Ignite, NVIDIA Inception, ICON). Bottom-up GTM strategy and product-led growth execution. Event, webinars, and conferences management.